Print: The New Super Touchpoint in 2025 Marketing

In an era dominated by digital noise, print is making a powerful comeback - not as a relic of the past, but as a “super touchpoint” in modern marketing strategies. This resurgence is being driven by its unique ability to cut through the clutter, foster trust, and create memorable brand experiences.

What Is a Super Touchpoint?

According to JICMail’s 2025 report, a super touchpoint is a channel that delivers high impact across the customer journey, especially in times of uncertainty. Print, particularly direct mail, has emerged as a standout medium in this category. It offers tangible, trusted, and targeted communication that resonates deeply with consumers.

Why Print Now?

Several factors are contributing to print’s renewed relevance:

• Digital Fatigue: With consumers bombarded by digital ads, print offers a refreshing, less intrusive alternative.

• Trust and Credibility: Studies show that printed materials are perceived as more trustworthy than digital content.

• Performance Marketing Decline: As digital performance marketing faces challenges like rising costs and cookie deprecation, print provides a stable, measurable alternative 

Industry Validation

At the “Rise of the Super Touchpoint” conference hosted by JICMail and PwC in early 2025, industry leaders emphasized how print is uniquely positioned to meet modern marketing challenges. Ian Gibbs, JICMail’s Director of Data Leadership, highlighted that print’s effectiveness is rising as digital channels become oversaturated and less effective.

Strategic Implications for Brands

Brands that integrate print into their omnichannel strategies are seeing improved engagement and loyalty. Whether through personalized direct mail, high-quality brochures, or creative packaging, print is proving its value as a high-attention, high-retention medium.