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Progress
Project Type
Photography
Services provided:
Creative Direction, Planning & Pre-Production, Photography, Post-Production, Brand & Design Integration, Licensing & Asset Management
Progress Housing Group wanted to reflect the real people at the heart of its communities. The aim was simple: capture residents in their own homes, showing everyday life with honesty and warmth.
We worked closely with the team to plan a series of relaxed, respectful photoshoots. Using natural light and minimal equipment, we made sure residents felt comfortable — allowing us to capture genuine, unposed moments.
Featuring real people makes a real difference. These portraits feel personal and relatable, helping audiences connect emotionally. In design, this kind of authenticity builds trust and tells a more powerful story than stock imagery ever could.
The final images are natural, dignified and full of character — bringing humanity and heart to Progress Housing Group’s communications.
