West Kent

The “Let’s extinguish the risk!” fire safety campaign was designed to capture the attention of housing association residents while delivering vital safety information. We used a mix of bold illustrations and concise, impactful messaging to make fire safety both engaging and memorable. The campaign highlighted essential tips, including safe charging for mobility scooters, firework safety, barbecue precautions, and knowing fire exits.

With a strong emphasis on bright, colourful visuals, the campaign maintained a fun yet serious tone. Messages such as “Sparkle Safety” and “Shut That Door” were paired with dynamic designs, ensuring the advice was both visually appealing and easy to follow.

Delivered through posters, social media, and newsletters, the campaign reached a broad audience. The playful approach encouraged greater interaction, with many residents appreciating how fire safety was presented in a way that felt relevant and accessible.

In summary, the campaign achieved its goal of making fire safety both engaging and impactful. By combining critical messages with a creative and approachable design, we empowered residents to prioritise safety in their everyday lives.