Eurhonet

Eurhonet, a network of 36 public and social housing organisations across Europe, needed a visual identity that would reflect its strength, diversity, and shared mission. We developed a Brand Tapestry, a modular system of geometric shapes evoking flags, using bold colours like red, yellow, green, blue, black, and white. The flexible two-tone blocks reflect both unity and individuality, offering a versatile design language.

The logo, based on a classic san serif typeface, incorporates the tapestry pattern within the lettering, giving it a modern European feel. This pattern extended across all materials, from annual reports to marketing collateral. We also explored using country-specific silhouettes over geometric blocks, adding a subtle nod to cultural diversity without overpowering the design.

The rebrand was revealed at an international housing conference in Vienna, where it received a standing ovation, successfully capturing the spirit of Eurhonet’s diverse yet unified network.