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Indigo
Project Type
Branding
Services provided:
Naming, Visual identity, Logo design and Marketing collateral
The Indigo development is a key project for Cross Keys Homes (CKH) and Peterborough. The name was chosen for its symbolism of hope and new beginnings, aligning with CKH’s mission to regenerate the city centre with affordable housing. Indigo also represents trust, stability, and depth—values that are central to the project.
The branding focuses on modernity and warmth. We designed a sleek logo, with the letter 'g' subtly customised to resemble a smile, adding a sense of positivity without being overly playful. The typeface is clean and contemporary, reflecting the architecture of the development, while the colour palette centres around a strong blue indigo, reinforcing the project’s focus on quality, trust, and sustainability.
The Indigo brand was revealed to positive feedback, effectively capturing the development’s vision of a brighter and more vibrant Peterborough, with high-quality homes and a thriving community at its core.
